DAY ONE
Wednesday, July 8, 2009
Venue: Your Desktop
Start Time: 10am EST
10:00
(On DD)
Leverage The Performance Based Nature Of Affiliate Marketing In The Current
Shifting Landscape
Herschel Thompson, Director e-Commerce, Charming Shoppes
As the Director of...
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DAY ONE
Wednesday, July 8, 2009
Venue: Your Desktop
Start Time: 10am EST
10:00
(On DD)
Leverage The Performance Based Nature Of Affiliate Marketing In The Current
Shifting Landscape
Herschel Thompson, Director e-Commerce, Charming Shoppes
As the Director of Interactive Marketing, Herschel Thompson leads the e-commerce
marketing programs for Charming Shoppes, a leading multi-channel retailer with the brands
of Lane Bryant, Fashion Bug, Catherines and Petite Sophisticate.
Specifically, he is
responsible for the strategic planning and execution of online advertising, search engine
marketing and affiliate relationships, in addition to site optimization initiatives.
As a
passionate affiliate marketer and advocate for affiliates, he has won two LinkShare Golden
Link Awards for his affiliate programs: “Innovative Merchant of the Year” for Lane Bryant
in 2005 and “Best New Advertiser” for Petite Sophisticate in 2008.
Prior to joining Charming
Shoppes in 2004, Herschel was a senior interacti
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