Mobile Devices Fuel Flash Memory Growth in Middle East and Africa

For immediate release…For immediate release. . . Mobile Devices Fuel Flash Memory Growth in Middle East and Africa SanDisk’s success buoyed by strategic partnerships made with retailers in key markets Dubai - July 31st , 2011: SanDisk, the global leader in... More

For immediate release…For immediate release. . . Mobile Devices Fuel Flash Memory Growth in Middle East and Africa SanDisk’s success buoyed by strategic partnerships made with retailers in key markets Dubai - July 31st , 2011: SanDisk, the global leader in flash memory cards, has reported double- and triple-digit market growth in the Middle East and Africa (MEA) so far this year, driven by the region s high mobile phone penetration rates and a growing appetite for flash-based storage devices “Based on global market research, our most popular product segments are flash memories for smart-phones, tablets and solid-state drives (SSD) for PCs. Our market in the Gulf is very mature and showing excellent growth,” said Tareq Husseini, SanDisk’s Regional Sales Director, Middle East and Africa (MEA). In South Africa and East Africa, first-quarter sales for 2011 have exceeded the entire year’s sales for 2010, with South Africa, Kenya and Nigeria leading the region. The UAE, the Kingdom of Sa Less